Privacy Policy

When you visit Zupe Store, we automatically collect certain information about your device, such as your IP address, browser type, time zone, and some cookies installed on your device. This is referred to as "Device Information."

We collect Device Information using technologies such as:

• “Cookies” – data files stored on your device
• “Log files” – track actions and gather data like IP, browser type, and timestamps
• “Pixels” or “web beacons” – help monitor site activity and user behavior

Additionally, when you place or attempt to place an order, we collect Order Information including your name, billing address, shipping address, phone number, and email.

"Personal Information" includes both Device and Order Information.

We use your Order Information to fulfill orders, process payments, ship products, and communicate order status or updates. We may also use it to:

• Contact you via email, phone, or WhatsApp for support
• Screen orders for fraud or suspicious activity
• Provide you with marketing offers based on your interests, if you have opted in

Device Information helps us improve user experience, load times, and ad targeting.

We may share your Personal Information with third-party service providers (e.g., payment processors, shipping partners, or analytics platforms) strictly to help us operate Zupe Store efficiently.

We may also disclose your information to comply with legal obligations or respond to lawful requests (e.g., government or regulatory orders).

We may use your personal data to deliver targeted ads based on your interests. You can opt out of targeted advertising through:

• Google Ads: https://adssettings.google.com
• Facebook Ads: https://www.facebook.com/settings/?tab=ads
• General opt-out: http://optout.networkadvertising.org

We currently do not respond to "Do Not Track" signals from browsers, but we respect your privacy choices using cookie banners and consent preferences.

We retain your Order Information for our records unless and until you request us to delete it. You may request data removal at any time by contacting zupestoreonline@gmail.com.

We may update this policy from time to time to reflect changes in our practices, technology, or legal obligations. The latest version will always be available at www.zupestore.in/privacy.